Are you now brainstorming about swag bag ideas for your next event? In the USA alone, the promotional products are representing an industry that is worth $18 billion+. Though all swag is not created equally.
The key to selecting the right swag will be to understand the purpose that it can serve. Swag is not just an empty investment. It can be used as a lead-nurturing tool, which can help you to grow a relationship that eventually can turn into a sale.
That means every time if receivers put a T-shirt, a pen, or a reusable branded water bottle, into the branded printed reusable bags they are connecting with your brand.
Recent studies on the topic of the effectiveness of swag bags and other promotional products have made the following conclusion:
If you are not convinced with the above survey results then the following are few more points that are reiterating the positive impact of promotional products where swag bags were presented.
Most promotional products will last longer and work “behind-the-scenes” and can repeatedly deliver the brand’s message, throughout the life of busyness. They are subtle, yet persistent, and remind us about the existence of a business.
People always like free stuff regardless of what their status is. Businesses who prefer to give away any free promotional products usually are appealing to any human instincts that they like those who offer them something for free!
By gifting any promotional products to any event attendees can trigger an inherent human response; social psychologists call them “reciprocity effect”. Psychology studies have already proven the legitimacy of such effects time and again.
These promotional products offer businesses a chance to show their unique personalities. Creative, humorous, colorful, or any useful promotional products will really make a great impact on any impressionable event attendee
Promotional products have got a longer lifespan than the event and these items get transferred to personal places like bedrooms, desks, bathrooms, cars, etc. Thus they remain on top of the mind of the consumers for months or years too!
Most consumers who have collected promotional products have personally converted themselves without their knowledge into brand ambassadors for all these businesses.
Never miss on this promotional tool!